The Petroleum Marketers Oil Company, LLC (PMOCO) and the Spirit® brand were created in 2002 in response to profound changes in the late 1990s in the petroleum refining and marketing industries. Major oil refiners were merging and consolidating at an unprecedented rate, causing significant reduction in available brands and sources of supply. At the same time, the major refiner brands were increasing their volume, supply and imaging requirements. Petroleum marketers found it difficult to brand locations and stay competitive under such conditions.
The Petroleum Marketers Oil Company, LLC (PMOCO) and the Spirit® brand were created in 2002 in response to profound changes in the late 1990s in the petroleum refining and marketing industries. Major oil refiners were merging and consolidating at an unprecedented rate, causing significant reduction in available brands and sources of supply. At the same time, the major refiner brands were increasing their volume, supply and imaging requirements. Petroleum marketers found it difficult to brand locations and stay competitive under such conditions.
Pages from the Spirit® standards manual
Spirit® dealer 4-fold brochure front and back
Spirit® ads
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